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hey, we're beth & Alicia
At Bold Identity, we specialize in helping high-achieving women in their second chapter turn their lived experience and expertise into lasting influence, aligned income, and authentic impact. We know the key to success isn’t in perfection - it’s in being seen for who you truly are.
We take the guesswork out of personal branding with clear, strategic storytelling and visibility frameworks. Our clients walk away with the tools to lead with confidence, speak with clarity, and build a brand that opens doors.
Your story isn’t just your starting point.
It’s your strategy.
We combine strategic personal branding with the art of storytelling to empower our clients to confidently claim leadership roles within their industries. By focusing on authenticity, we help them identify their unique strengths and core values, ensuring their personal brand is not only genuine but impactful. Through measurable results, we equip women with tools to amplify their voices, create compelling legacies, and unlock greater professional and personal opportunities. Our goal is to inspire confidence, foster growth, and enable them to leave a lasting mark on their industries and beyond.
Our Mission
Alicia
Alicia brings nearly two decades of experience in marketing, leadership, and digital strategy. After years leading corporate teams and managing high-level campaigns, she pivoted to create Bold Identity Studio and Bold Minds - two spaces where women can rise with clarity, confidence, and community. A coach and speaker, Alicia helps women leverage their lived experience to build powerful personal brands that open doors. With a background rooted in storytelling, she’s passionate about guiding women to own their truth and show up unapologetically.
Alicia Schumacher
Co-Founder
Beth
With more than 30 years of experience in journalism, storytelling, and strategic communication, Beth Jensen has built her career around elevating voices that deserve to be heard. After leading South Dakota’s largest newsroom as News Director of KELOLAND News, Beth retired from the station in 2025 to fully step into her next chapter as Co-Founder of Bold Identity Studio.
Beth is a visibility strategist and storytelling coach who helps women clarify their message, claim their space, and lead with purpose. Her gift lies in helping women uncover the heart of their story and shape it into a platform for impact. Beth’s deep expertise, media instincts, and contagious enthusiasm make her a trusted guide for thought leaders, executives, and women entering their boldest chapter yet.
Beth Jensen
Co-Founder