I'm a storyteller and strategist, newsroom leader turned visibility guide.
I founded Bold Identity Studio to help leaders step boldly into their next chapter with a brand that closes the gap between who you are and how you're seen.
Whether you're reinventing, expanding, or finally deciding you want more, your story is the strategy that sets everything else in motion.
HI, I'm beth jensen
For leaders who want more
At Bold Identity Studio, we help leaders at their inflection point turn lived experience into a story that opens doors and the confidence to tell it clearly.
You'll walk away with a brand that reflects who you actually are, not a guess at who you should be.
Your story isn't just your starting point. It's your strategy.
Our Mission
We help you find the story only you can tell, and turn it into a brand people remember.
That starts with your own strengths, not a formula. What works for one leader might be the wrong move for the next.
You leave with language you'll actually use, for your bio, your next interview, the next room you walk into. Not a mission statement to file away..
Beth Jensen
Co-Founder
Beth Jensen brings more than 30 years of journalism, storytelling, and leadership to Bold Identity Studio.
She started at KELOLAND Media Group as a reporter, worked as a newscast producer, became executive producer in 2001, and stepped into the role of news director in 2008, a role she held for 17 years, leading South Dakota's largest newsroom.
That work gave her a front-row seat to what makes people pay attention, what builds credibility, and why some voices break through while equally qualified voices get overlooked. Her journalism and leadership have been recognized with Emmy and Edward R. Murrow awards.
In 2026, Beth stepped fully into her next chapter as Co-Founder of Bold Identity Studio, where she helps leaders close the gap between the credibility they've earned and the visibility they have.
Beth