Storyteller and strategist, media maven and marketing mind. We created Bold Identity Studio to help women step boldly into their next chapter with a brand that reflects who they are and where they’re going. Whether you’re reinventing, expanding, or finally ready to be seen, we believe your story is the strategy that sets everything else in motion.
hey, we're beth & Alicia
At Bold Identity, we specialize in helping high-achieving women in their second chapter turn their lived experience and expertise into lasting influence, aligned income, and authentic impact. We know the key to success isn’t in perfection - it’s in being seen for who you truly are.
We take the guesswork out of personal branding with clear, strategic storytelling and visibility frameworks. Our clients walk away with the tools to lead with confidence, speak with clarity, and build a brand that opens doors.
Your story isn’t just your starting point.
It’s your strategy.
It's so good to meet you.
We combine strategic personal branding with the art of storytelling to empower our clients to confidently claim leadership roles within their industries. By focusing on authenticity, we help them identify their unique strengths and core values, ensuring their personal brand is not only genuine but impactful. Through measurable results, we equip women with tools to amplify their voices, create compelling legacies, and unlock greater professional and personal opportunities. Our goal is to inspire confidence, foster growth, and enable them to leave a lasting mark on their industries and beyond.
Our Mission
Alicia
Alicia brings nearly two decades of experience in marketing, leadership, and digital strategy. After years leading corporate teams and managing high-level campaigns, she pivoted to create Bold Identity Studio and Bold Minds - two spaces where women can rise with clarity, confidence, and community. A coach and speaker, Alicia helps women leverage their lived experience to build powerful personal brands that open doors. With a background rooted in storytelling, she’s passionate about guiding women to own their truth and show up unapologetically.
Alicia Schumacher
Co-Founder
Beth
With more than three decades of experience in journalism, storytelling, and communications, Beth Jensen has built a career around elevating voices that deserve to be heard. As the leader of the largest newsroom in South Dakota, Beth understands firsthand the impact of a well-told story - and how it can shape perception, inspire action, and open doors.
She has a gift for helping women uncover the heart of their message. Her enthusiasm for telling women's stories is contagious, and her deep expertise makes her a trusted guide for thought leaders ready to step into the spotlight with confidence.
Beth Jensen
Co-Founder